Why I Started Building SastaKhana from 8,000km Away
I was working in Germany, building systems for global tech companies, when I realised the problem I actually wanted to solve was 8,000 kilometres away in the kitchens of Islamabad.
Pakistan Wastes 36 Million Tonnes of Food a Year. Here Is Why That Number Matters.
The scale of food waste in Pakistan is not just an environmental statistic. It is a daily economic loss felt by every restaurant, bakery and family in the country.
How to Eat Well in Islamabad on Rs 500 a Day
Islamabad has incredible food. It also has incredible prices. Here is how students, interns and young professionals are navigating the city's food scene without breaking their budgets.
Building SastaKhana: What 6 Months of Late Nights Actually Looks Like
The laptop. The chai. The 47th version of the same screen. Building a startup remotely from Germany while your market is in Pakistan teaches you things no accelerator can.
Why Islamabad's Bakeries Are Losing Rs 50,000 a Month Without Realising It
Every evening, thousands of rupees worth of perfectly good food gets thrown away by bakeries and cafes across Islamabad. This is not bad management. It is a missing system.
Is Pakistan Ready for a Food Rescue App? The Data Says Yes.
Smartphone penetration is up. Food delivery behaviour has shifted permanently. And no one has built the obvious app yet. Here is why the timing for SastaKhana is exactly right.
The Kitchen in Italy That Started Everything
Between 2017 and 2019, I was a restaurant partner in Italy. Every night I watched fresh food go unsold. Not because it was bad food. Because nobody had built the right system to connect it with the people who needed it.